![]() If you allow your users to upload their own images, you are relying on them being decent photos. If you offer online courses in accounting, how would your users expect to compare courses using the feature image? The more similar you expect the feature images to be - the less important they become.ī) You have to trust that people can upload good photos (if you are a social platform). If your content is all similar, the visuals won’t be informative. To read more about searching and browsing, check out my other cheat sheet:īe careful of relying too much on feature images, reasons being Ī) Similar feature images don’t give the user anything to compare. You will need to identify what it is that users are using to compare items, it could be: star rating, price, amount of community engagement, images, certifications, etc. If your user is in search mode, you should also support some browsing behaviour, but focus on how they will be skimming or comparing different items. If this is the case, bring what they are looking at to the forefront. If your user is in browse mode, they are there for entertainment so will probably be focused on images (Instagram, Pinterest or meme sites), on headlines/statuses (Twitter, news sites) or perhaps a combination of both (Facebook). Once you have worked this out, you need to determine what they are looking for within each item. While you could always guess or use existing patterns, this may be a good opportunity to do some user research.įirst, try identifying if your user is in pure browsing mode or if they are in a combination of search and browse mode. ![]() When deciding on what information to display to your user, try to identify what is most important to them. ![]() What mode your user is in and what is most important to them ![]() One is better for allowing you to compare images, the other is better for comparing text. One is better for images, the other for text. Example of a list view (left) and grid view (right).īut what really is the difference in a user experience sense? One is usually (but not always) better for desktop, the other is better for mobile. ![]()
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